World Class Closer

Longform Sales Page, Instagram Graphics

World Class Closer is a self-guided course in mastering buyer behavior & sales psychology by Karrie Brady, a speaker, educator, and 7-figure sales expert that has been featured in Forbes, Medium, Create and Cultivate, Thrive Global and more.

the details

Prior to officially launching World Class Closer, Karrie hyped it up with three free Facebook live trainings. I created a landing page for the training replays, which were made available within 24 hours after each training exclusively for the Facebook Group members. 

Over the span of the rest of the two Designer Days, I created the longform sales page for Karrie’s first World Class Closer course launch along with several Instagram Story graphics. A few of my favorite aspects of this sales page included several “Karrie cut outs” along with tons of layered elements, research-driven copywriting and storytelling, and a beautiful Southern California aesthetic.

This is one of the longest sales pages I’ve designed so far – but it was worth it, since the course closed with over a quarter million in sales!

All photography for this project is by the amazing Marissa Hyland, and video work is by Natalie Bergfalk.

Click the play button below for a brief screenshare of the website (please note: there is no audio)

additional project photos
(click to enlarge + view details)

the results

World Class Closer’s first launch resulted in an insane 250k+ in total sales! 


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