Copywriting, eCommerce Website, Digital Product Design
Float offers full-service party planning, balloon installations, DIY balloon kits and “Party Maps” for the modern hostess.
After initially starting with event balloon installations in the Texas area, Float quickly outgrew its side hustle status and local clientele! After getting to know every aspect of the brand, and researching competitors, I kicked off this project by writing new copy to reintroduce Float.
Next, I created a comprehensive eCommerce website that included a Shopify integration for their DIY Balloon Kits and one-of-a-kind “Party Maps.” These digital PDFs feature curated shopping lists for all party products, prep timelines, photography tips, and also link to hidden video tutorials on the website.
I created four of these signature Party Maps for the website launch, along with establishing templates and customer purchase journey workflows with email integrations via Flodesk for future launches.
Click the play button below for a brief screenshare of the website (please note: there is no audio)
additional project photos (click to enlarge + view details)
Not only did she create an amazing, professional website for us but she also brought our digital products to LIFE by completely customizing our PDFs. Georgia is a website GENIUS!!! She took my ideas and completely ran with them! I would recommend Georgia ONE THOUSAND PERCENT! She’s a gem and so easy to work with!! I can’t wait to work with her on MORE projects!!!
Haley Wright, Party With Float
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