Joy Loveless

Website, Branding Collateral

Joy is a pro makeup artist, hair stylist, bridal specialist and artist educator who has worked with thousands of clients of different ages, races and sexes.

the details

I redesigned Joy’s website using a combination of custom design and components from my Sedona Showit template. Since she was previously on Wix, this project also involved a domain transfer to kick things off. 

Before starting on the website itself, I created a refreshed brand identity for Joy with a new logo utilizing her signature, new font suites, and neutral colors with a pop of muted pink.

Her new website is modern and glam, and allows her work to take center stage thanks to a very visual-focused design. The site also features an in-depth overview of the bridal booking process and a current booking availability announcement bar (Joy and her team book out years in advance for weddings!), and integrates with her Square booking platform.

Click the play button below for a brief screenshare of the website (please note: there is no audio)

additional project photos
(click to enlarge + view details)

the results

Within days after launching, Joy reported a major increase in her website traffic along with increased visit durations.


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